There are definitely right ways and wrong ways to work with customers. As business consultants for a number of different types of companies, we’ve seen both. As your business consultants, we want to give you some pointers on how to communicate effectively with sales prospects, so that you can develop excellent relationships that eventually turn into long-time clients.

1. Listen carefully: most people do not have someone that they can really talk to. Granted, a professional relationship isn’t the same as a personal relationship, but it’s not so different. If you can become the person that other people talk to – and listen to without talking too much – you will instantly turn into that indispensable person everyone needs. This takes some time, but listening instead of talking is the best sales tactic you’ll ever develop.
2. Let go of your intentions: of course, you’re getting into a professional relationship for the sake of selling your services or products, but that’s not where you should begin. Instead of thinking about what you want to sell every time you talk to a new client, think about how you can help that person achieve something that they are missing. In other words – find the problem, and provide the solution. After you create a solution to a problem, there’s no further need for the hard sell, it will just come naturally.
3. Tap your client’s brains: the people that know what kind of job you’re really doing are the same people you call your clients. Ask them for their opinions! Find out what you could do better, how to do it better, and where you fail or excel. There really is no better kind of feedback than the feedback that your clients give to you, and it’s free.
4. Remember that clients don’t want to hear why you’re great. Instead, they want to hear how you are going to make them great. There’s a fundamental difference here. Instead of starting off trying to sell yourself, try and sell someone on how you can make their life easier, how you can make their business better, and what they will get out of it all.
5. Be human! Since the sales game is a competitive one, people often feel that they have to fit a particular image or live up to some kind of strange and formal expectation. Simply be yourself, and you will either attract new clients or turn some away – and that’s okay! You can’t win them all, but the people you do attract can easily turn into good clients.

Why Hiring Business Consultants Helps

What exactly does a business consultant do? Our goal at SJ Wick is to help you with your financial planning and strategy so that you can run your business effectively and get the most out of what you are doing. By working with all kinds of entrepreneurs and businesses large and small, we’ve seen what really works and what doesn’t.

Additionally, our Fort Collins accountants will take a careful look at your books, help you figure out future goals, and work with you to get what you want right now. Defining where you are currently and where you want to be in the future is the best way to achieve what you need when it comes to your business. We know that starting a business is never easy, and figuring out the financial part of a business can be rough at times. Let our Fort Collins accountants help you bridge the gap between good enough and excellent – we always aim for excellence at SJ Wick.

If you’ve never worked with a business consultant before, make sure to contact us today to schedule an appointment – even if you have had a consultant in the past, we guarantee that we can provide new insight into your business finances. You can also leave us a message on this blog or contact us through Facebook. We look forward to working with you.